I was part of a set design and production team to successfully put on this global adidas originals hype event for the Nite Jogger sneaker in FW2018.
The mechanics garage theme throughout the set allowed us to create a bespoke shop filled with branded goodies, pump station, mechanics work room, personalised garments station and an 18tonne flatbed lorry product display.
Another flatbed lorry was unveiled as a stage for a line up of star acts and dj's. As well as a branded gang of scooters turning up to deliver pizzas to all the invited guests, which was warmly received.
Co-Art directors: Aldo Kahane, James Hayes
Agency: The Midnight Club