Set design and Art direction with Joe Bazalgette -

These three sets were designed and produced for Arsenal FC's FW2022 collection.

The home set was brought about invoke a positive feeling around the club, displaying a 'new dawn' through a rising sun. The approach was to hero the stadium in a new light and feature its architecture in an abstract way.

The dark away set was to conceptualise a day of travel by working with blue light as well as dark and wet conditions. Reflections and neon used to add depth and texture.

The bright pink third set was produced to focus on the original textile across the jersey. The bold pattern was installed across the entire set which included playful shapes to evoke a warmth, homeliness and interesting posing with the players.

Producer: Amanda Wilmer

Creative direction: Josh Connell

Agency: The Midnight Club