Asset 1
Asset 13
Face Oka x adidas Tokyo Energy FW2023adidas Tokyo
2023. Tokyo, Japan
1 / 7

This project was 1 of 2 adidas collaborations with Tokyo based artists and influencers Hikari Shibata and Face Oka. They had each created their own range of adidas original classic sneakers inspired by their practice. The project was a great insight into the city I currently reside in.

Face was entirely different to the previous Hikari project. Face Oka is an extremely talented painted and we wanted to highlight his favoured material whilst also progressing from his previous collections with adidas. We choose to shoot Face within a neutral studio background amongst a collection of props as Face's practice is strong in repetition but with so many ideas going on at once, it appears chaotic. Our aim was to display the order amongst the chaos. So we used glass vessels filled with coloured paint from the sneakers colour way and displayed visual imperfections. Finding fun in exhibiting these errors of spills, drops, overfills, under fills and brushes the wrong was round was our ambition.

Agency: Bianco Bianco

Producer: Natsuki Ludwig & Steph Kha

Photographer: Saram Han

Videographer: Tsuji Takafumi

SEE FACE'S FULL VIDEO HERE